What is the primary thing to consider when writing a proposal for services?

When writing a proposal for services, the primary consideration should be the client's requirements. Understanding what the client needs allows you to tailor your proposal to meet those specific needs, ensuring that the services you outline align with their expectations and priorities. A proposal that directly addresses the client's objectives and concerns is more likely to resonate and be accepted by them.

While factors such as profit margin, timeline, and operational costs are important to consider in the overall planning and feasibility of the services you intend to provide, they should be secondary to ensuring that you fully comprehend and meet the client's requirements. A proposal that focuses on the client's needs demonstrates your commitment to providing valuable solutions and establishes a foundation for a successful working relationship.